Smartphones With 5.3-Inch Displays Are Big Preference of US, UK Consumers, Survey Finds

Smartphones with 5.3-inch displays were the sweet spot for U.S. and U.K. consumers in 2015's first half, Strategy Analytics said in a Wednesday preference survey report. Current smartphone owners also are more likely to prefer thicker handsets with a third more battery life over phones that sacrifice battery life for their thinner profiles, said the research firm. Though most smartphone owners surveyed preferred a prototype with a display larger than their current device, “more than half of respondents expressed interest in a device that was only slightly larger than their current display size,” it said. The findings show it’s important for suppliers “to keep in mind that a long lasting battery is imperative to satisfy the consumers’ needs,” it said. It’s also important for suppliers “to take into account that the largest battery capacity does not always mean the best battery life and finding a way to optimize battery performance is key,” it said.