LG To Trumpet OLED TV in Its First-Ever Super Bowl Spot

LG Electronics will run its first-ever Super Bowl commercial, to trumpet “the company's commitment to exploring new technologies and communicate the bold message that OLED TV isn't just a new TV,” but “a whole new era in television technology,” the company said in a Wednesday announcement. To produce the 60-second spot, LG hired RSA Films, the production company run by Ridley Scott, who directed "1984," the Apple commercial that launched the Macintosh. That commercial ran during the third quarter of the January 1984 Super Bowl telecast and was its only national airing. Super Bowl 50 airs Feb. 7 on CBS. LG representatives said they had no information on how much the company will pay CBS to run the ad or when during the game it will air.