Smart LED Bulb Company Touts Affordability, No-hub Connection, as Funding Effort Nears Close

Crowdfunded startup Qube made a late appeal for its smart LED bulb Tuesday, citing affordability as it prime selling point. Qube was 499 percent funded ($251,000) on Indiegogo with four days left in the campaign, it said. The $19 bulb, approved for Apple HomeKit MFi (Made for iPhone/iPod/iPad), connects to the smart home via mobile devices and Bluetooth wearables without a hub, said Qube. Bulbs can produce 16 million colors, and operating life is given as up to 50,000 hours, or 27 years. Qube tracks and analyzes light usage to determine areas of potential energy savings and to eliminate unnecessary electrical use, the company said.