Mobile Retail Marketing Is Fastest-Growing IoT Segment in US, IDC Says

Worldwide spending on IoT will grow from $698 billion in 2015 to nearly $1.3 trillion in 2019, an IDC report said Thursday. The Asia/Pacific region leads in IoT spending, with 40 percent of the market, followed by North America and Western Europe, at a combined $250 billion this year, IDC said. In North America, the fastest growing IoT use case is retail marketing, it said. “In-store contextual marketing is growing rapidly as retailers try to capture continuous, real-time streams of data from mobile devices, online customer activity, in-store Wi-Fi routers/beacons, and video cameras in order to gain insight into customer behavior and desires.”