IFA, ShowStoppers Renew Their Collaboration Through 2018 Berlin Show

ShowStoppers will produce “official press events” at IFA through the September 2018 Berlin show, under a three-year renewal announced Tuesday. The renewal is the third since IFA and ShowStoppers first collaborated at the 2008 show, the announcement said. ShowStoppers will also support IFA’s global news conference April 17-20 in Hong Kong and IFA’s inaugural CE China show in Shenzhen April 20-22 (see 1511250013), the announcement said. IFA 2016 opens Sept. 2 at Messe Berlin fairgrounds for a six-day run.