Viewing Content on ‘Traditional Linear TV’ Favorite Among Younger Kids, Futuresource Reports

Despite the diversity of content consumption options, “traditional linear TV” remains a favorite among children aged 3 to 12, Futuresource Consulting’s Kid’s Tech study found. Futuresource in July canvassed more than 1,000 kids and their parents in each of four markets -- China, Germany, the U.K. and the U.S. -- and found that 40 percent of the kids it studied rely primarily on free broadcast TV for their content, Futuresource said in a report. Online video services such as Netflix are at 25 percent, up from 22 percent a year ago. The study also said “the main TV screen seems to be maintaining its position as the main window to the kids' world of entertainment content.” It found 55 percent of the kids it studied in the survey watching content on the main TV screen for an average of more than six hours a week, it said Thursday. By comparison, fewer than three in 10 are watching video on a smartphone or tablet for more than six hours a week, it said.