SiriusXM Sees Itself Waging ‘Content Offensive’ on Connected Car, CFO Says

SiriusXM “won’t stand still” on connected vehicles, Chief Financial Officer David Frear told the Bank of America Merrill Lynch Leveraged Finance Conference webcast Wednesday from Boca Raton, Florida. SiriusXM believes there's a “content offensive that we can do with connected vehicle,” Frear said. “There is also a direct marketing offensive that we can do with connected car,” which the company thinks is “a great upside for the business,” he said. Frear sidestepped mention of the company’s SXM17 connected-car initiative, which in the past has been described as a multiyear project to bring two-way connectivity to the vehicle using satellite delivery and streaming (see 1504280044). SiriusXM CEO Jim Meyer has said the company would have more to say about SXM17 at CES (see 1509170042).