Research Firm Sees LG Doubling Its OLED TV Shipments in 2016

OLED remains a “costly technology” because OLED panel production generally “has yet to achieve a satisfactory yield rate,” said TrendForce, the Taiwan-based research firm, in a Wednesday report. Still, OLED “has become a much-discussed innovation that has captured consumers’ interest,” the firm said. It estimates LG Electronics, virtually OLED’s only brand proponent, will ship 450,000 to 500,000 OLED TVs this year, giving OLED a market penetration of about 0.2 percent of the global TV business, it said. It estimates LG Electronics will ship a million OLED TVs globally in 2016, for a market penetration nearing 0.5 percent, based on rapid OLED panel capacity expansion at supplier LG Display, it said. LG Electronics and LG Display representatives didn’t comment. They at every turn have defended OLED’s viability (see 1509040026).