Control4 Adds Denon to List of Brands Sold Directly Through Its Online Store

Control4 is selling select Denon AV products to its authorized dealers through the Control4 Online Store, it said Thursday. Products include Heos multiroom music gear, AV receivers, turntables and Blu-ray players, Control4 said. Denon was one of the first companies to adopt Control4’s Simple Device Discovery Protocol (SDDP) that facilitates integration of Denon products into Control4 systems, and adding Denon to the store expands the brand's reach to dealers “already invested in the smart home,” a Control4 spokesman told us. The Control4 store sells products from “the most frequently installed and requested partners" under the Control4 umbrella to streamline ordering for dealers, the spokesman said. Criteria for other brands' products sold in the Control4 store include “whether they compete with existing partners, how they have already supported Control4 through SDDP implementation and certification," the type of resources companies can provide to support Control4's dealers, and how the tech support team views a company's "reliability and troubleshooting ease,” the spokesman said.