US Broadband Homes Subscribing to OTT now at 58 Percent, Parks Says

Fifty-eight percent of U.S. broadband households use at least one over-the-top video service monthly, while more than 25 percent use two or more, Parks Associates said Monday. But OTT growth is slowing, indicating the subscription VOD market may be saturated, Parks said. Netflix dominates the OTT market, with 43 percent of U.S. broadband households being subscribers, followed by Hulu at 19 percent and Amazon at 17 percent, Parks said.