CEA, MasterCard Plan Inaugural eCommerce Marketplace at CES 2016

CEA announced Monday the first eCommerce Marketplace, presented by MasterCard, which it’s billing as a “one-stop showcase” for products and services disrupting the traditional consumer shopping model. The e-commerce industry is “transforming the way companies do business and interact with consumers,” CEA President Gary Shapiro said, “and the possibilities are endless.” In addition to the new marketplace, CES and Living in Digital Times plan the first Digital Money Forum, also presented by MasterCard. The forum will look at financial tools and solutions that are “shaping the digitization of money,” including e-wallets, mobile payment systems, virtual currency and cryptographic technology, CEA said. The half-day conference targets retail and manufacturers, government agencies and regulators, financial services and banking organizations, high-tech developers, news media, investors and transaction processors, CEA said.