Media Industry Backs comScore/Rentrak Merger, Companies Say

Several businesses in the media and digital content industries backed the pending merger of comScore and Rentrak (see 1509300031), the companies said in a news release Thursday. Among the companies expressing support for the transaction were ABC, CBS, CNN, ESPN, NBCUniversal, Spotify and Viacom. "The new company will have an improved ability to deliver what the media industry have long been asking for -- a comprehensive cross-platform measurement system that accounts for all the ways in which content is consumed," said the release.