Rentrak To Become comScore Subsidiary Under Takeover

Rentrak and comScore are combining, with Rentrak becoming a subsidiary of comScore, the companies said in a news release Tuesday. Rentrak shareholders are expected to own nearly 34 percent of the combined company, while comScore shareholders will own close to 66 percent. Serge Matta, comScore CEO, will lead the combined company and Bill Livek, Rentrak CEO, will be president. The deal will enable the company to "introduce a more comprehensive and precise set of solutions for measuring media consumption and advertising across platforms," said the companies. The transaction is expected to be completed early in 2016 upon regulatory and shareholder approval, said the release.