One in 5 Consumers Sees Curved Screens as ‘Fad,’ Says ShoppingNexus.com Report

Nearly nine in 10 consumers canvassed this summer own at least one HDTV set, ShoppingNexus.com online price-comparison website said Tuesday in a report. Of the 461 consumers 18 and older polled by ShoppingNexus.com on their HDTV technology preferences, 60 percent preferred LED over LCD (26 percent) and plasma (14 percent), the report said, without properly explaining that plasma TV is nearly extinct as a consumer product and that an LED set is nothing other than an LCD TV with an LED backlight. The survey found that price (30 percent) is the most important factor in choosing an HDTV set, but brand (28 percent) and screen size (16 percent) also play important roles, the report said. Fifty-one percent of those canvassed said they think curved screens are “cool,” but won’t buy one, while 26 percent expressed a positive impression of curved sets and would consider buying one “at the right price,” it said. However, 19 percent said they regard curved screens as a “fad,” the report said.