Young Hispanics Increasingly Turning to OTT, Centris Says

Over-the-top use is growing rapidly among younger Hispanic millennials, Centris Marketing Service said in an analysis released Friday. OTT use by Hispanics ages 18-24 in Q2 jumped 14 points year over year, as they increasingly use free video streaming services or subscription VOD offerings rather than rent or purchase video online, Centris said. Among older Hispanic millennials aged 24-34, OTT usage was relatively flat year over year, the survey said. The Q2 data came from a survey of more than 800 Hispanic millennials, Centris said.