Coldwell Banker Among Latest Round of Companies To Join CEA

Real estate company Coldwell Banker joined CEA and will co-sponsor the Smart Home Marketplace at CES 2016. CEA President Gary Shapiro said the addition of Coldwell Banker “will help deepen our understanding of what technology consumers are demanding when buying or selling a home.” During CES, Coldwell Banker will lead an educational session on smart homes and real estate and will sponsor events throughout the week including VIP tours of the Smart Home Marketplace, it said. Coldwell Banker's position in the smart home space ensures realtors are "equipped to help their buyers and sellers understand the current trends and benefits of smart home technology, including time and money savings as well as security,” said Coldwell Banker Chief Marketing Officer Sean Blankenship. In August, Coldwell Banker produced a joint consumer survey with CNET, which found that 81 percent of people with smart home products would be more likely to buy a home if smart technology already were installed, said the real estate company. "With more than one in four Americans owning a smart home device and nearly half of millennials already adopting the technology, Coldwell Banker is seeing firsthand how the trend is changing the way people live in their homes," it said. Other home technology companies joining CEA include Fibaro, a Z-Wave-based control company; home control company Neeo; smart lock company Unikey; and Zendo, developer of an Apple HomeKit app.