IPhone 6S Early Pre-Sale Numbers Positive, Apple Says

The numbers were “extremely positive” over the weekend on the pre-sale of the iPhone 6S and iPhone 6S Plus, Apple said Monday in a statement: "We are on pace to beat last year's 10 million unit first-weekend record when the new iPhones go on sale Sept. 25." BTIG analyst Walter Piecyk noted Monday that for the first time since the release of the 3GS in 2009 Apple isn't releasing pre-order numbers. “Of course in 2013, there was no pre-order for the iPhone 5S, so there was no data to report,” Piecyk said in a blog post. “Apple instead indicated that it would top last year’s record first weekend sales of 10 million units. While this is encouraging, first weekend sales includes China this year, more than doubling the addressable market for launch day compared to last year when China was not launched until mid-October.”