SES in ‘Pole Position’ To Drive Ultra HD Forward, It Says in White Paper

Satellites are the “optimal means of transmitting Ultra HD content to large audiences” because of their “bandwidth availability” and their global “footprints,” SES said in a white paper released Thursday at the IBC show in Amsterdam. That enables viewers “to receive the same quality signal wherever they may be located within the satellite coverage area,” said the paper, which extols the SES Ultra HD technology and marketing story. “And the best part is, satellites are Ultra HD ready and require no modification to accommodate Ultra HD transmissions.” Without H.265 compression, Ultra HD transmissions would be “prohibitively expensive for broadcasters and service providers,” it said. H.265 “has made inroads and already helps broadcasters today to transmit Ultra HD at less than four times the HD capacity,” it said. “As one of the largest digital video platforms in the world, SES has supported these developments right from the start. Home to over 40 direct-to-home TV platforms and nearly 7,000 TV channels, reaching 312 million households and 1.1 billion people worldwide, SES is in the pole position to drive Ultra HD forward.”