Consumer ‘Familiarity’ With Ultra HD on Steady Rise, Report Says

Ultra HD is tracking to become an “established feature” of TVs by 2020, Strategy Analytics said in a Wednesday report. The research firm predicts global sales of Ultra HD TVs this year may exceed 30 million units, and by 2020, six of 10 TVs sold annually will be Ultra HD, it said. Consumer “familiarity” with Ultra HD also continues to rise, it said. Of 2,000 U.S. consumers it canvassed in August, nearly two-thirds had heard of Ultra HD, and 30 percent claimed to have seen it in a home or retail store, it said. Of those claiming to have seen Ultra HD, 95 percent said they were either “extremely” or “somewhat” impressed with it, it said.