NAB Labs Funds Online Engagement Startup

A startup company financed by NAB created an online engagement platform for mobile and Web content, NAB said in a news release Monday. The company, Antenna, was financed by NAB Labs, the technology division of NAB, and created tech that allows users to offer substantial feedback to online content -- “much more than just a ‘like’ or a ‘heart,’ said NAB Chief Technology Officer Sam Matheny. Fifty-five publishers are using the free Antenna platform, including Perez Hilton and Dlisted, said the association.