Ex-NFL Wide Receiver To Launch Kickstarter Campaign for Bluetooth Headphones

Former NFL wide receiver Mark Clayton is launching a Kickstarter campaign for headphones designed to stay on the head during workouts and eliminate the annoyance of tangled cords. Clayton demo'd the wireless Bluetooth headphones for us on a press tour through New York earlier this month, when he said he chose the company name Livv because he couldn’t trademark the name "live." The wireless headphones let him “live in an athletic sense,” said Clayton, CEO, who came up with the idea for the headphones after breaking a pair of Beats phones while working out. The company’s chief audio engineer, Dale Lott, has also designed headphones under the Aurisonics brand. The differentiators for Livv phones in a crowded Bluetooth headphone market are Livv’s patented SureFit headband, designed to stay in place while running or lifting, and a built-in MP3 player with 8GB storage “so you can leave your music player at home,” Clayton said. Additional features include a sweatproof and waterproof design (down to one meter immersion), 12-hour battery life, onboard controls and a built-in mic, he said. The Kickstarter campaign begins Sept. 1 at $299 with ship date of March. The company also has an in-ear headphone in the works, he said. Clayton plans to leverage professional athlete connections to raise awareness via social media for the Livv phones that will also be sold on the company website.