Licensing of Vidity Specs Launched, Says Secure Content Storage Association

Licensing of specs has been launched, albeit two months late, on the Vidity platform for the delivery and "locally stored playback" of Ultra HD, HD and standard-def movies across multiple devices, the Secure Content Storage Association said Wednesday. Licensing of the specs was to have begun in June for the commercialization of compliant devices and content that will bear the Vidity logo, SCSA said in late May (see 1505200049). Unlike other services, Vidity doesn’t require users to log into accounts or connect to the Internet for playback, SCSA said. “Compliant products will offer consumers the freedom and flexibility to store, copy, play and share downloaded digital files on a wide range of devices, such as laptop computers, mobile phones and tablets.” Vidity “delivers the highest quality digital entertainment experience in the marketplace today” through its Ultra HD and high dynamic range support, SCSA said, though backers of Ultra HD Blu-ray would argue that Ultra HD Blu-ray may give SCSA's claim a run for its money when it’s introduced later this year. Fox Home Entertainment, SanDisk, Warner Home Entertainment and Western Digital are founding members of SCSA, whose website now lists 40 contributing members.