Netflix Partners With Softbank for Its Entry Into Japanese Market

Netflix plans to partner with SoftBank for its launch into Japan Sept. 2, it said in a Monday news release. Under the agreement, SoftBank customers will be able to sign up for Netflix at SoftBank stores and at major electronics retailers, and through the SoftBank website or its call centers, and the monthly Netflix subscription fee will be added to their SoftBank bills. The mobile company also said it will begin pre-installing the Netflix app on its smartphones, starting later this fall.