DirecTV Expands Reach of Sunday Ticket Streaming Service

DirecTV is expanding the footprint of NFLSundayTicket.TV to noncustomers. The NFL Sunday Ticket streaming service now is available to apartment, condominium and townhouse residents not now receiving DirecTV, and to consumers unable to install a DirecTV dishes at home due to obstructions or other restrictions, AT&T said in a Monday news release. It's also offering it to students at four-year schools at student pricing, AT&T said. The Sunday Ticket online streaming packages start at $49.99 a month for four months, or $24.99 a month for four months for students. The second product announcement since AT&T bought DirecTV extends the package to all connected devices, Wells Fargo analyst Jennifer Fritzsche wrote investors. Last week, AT&T unveiled a triple-play lineup (see 1508030030).