After Cleveland Cavaliers' Trial, App Company To Expand In-seat Concession App to More Venues

An app that allows fans to buy food, drinks and merchandise at sports events directly from their smartphones could be available in NASCAR, NBA and NFL venues next year, said app developer Tap.in2. The app was used by the Cleveland Cavaliers during 22 2015 NBA regular and post-season games to encourage fans to buy in-seat delivery and avoid missing the action on court, said Tap.in2. Deliveries were said to arrive in under six minutes, said the company. About 80 percent of sales were beverages, with an average spend per fan of $32. Fan adoption rate was 25 percent, and fans who used the app averaged usage of one and a half times per game, said Tap.in2. Concessionaire Aramark plans to offer more service and menu options via the app next season, said the app developer.