NextRadio Sets College Contest To Pick Ad Spots for Fall Consumer Awareness Campaign

Developers of the NextRadio smartphone app that lets listeners receive FM radio on their handsets are teaming with College Broadcasters Inc. on a sweepstakes competition to devise 60-second ad spots for the next phase of NextRadio’s consumer awareness campaign launching in October, the partners said in a Wednesday announcement. The contest “is designed to offer college students an opportunity to conceive, create, and submit a commercial radio spot and compete within a real world context,” they said. Three winners will be chosen, they said. Besides gaining national exposure, the first prize winner will get an expense-paid trip to the National Student Electronic Media Convention Oct. 22-24 in Minneapolis, they said.