ATSC 3.0 on ‘Very Fast Track’ Toward Adoption, Sinclair CEO Says

Sinclair’s memorandum of understanding with Samsung and Pearl TV to support the speedy commercial implementation of ATSC 3.0 (see 1506170046) signals “to the broadcast industry and to the world at large and the federal government that the broadcast industry is about ready to move” to the next-generation broadcast platform, Sinclair CEO David Smith said on a Wednesday earnings call. Samsung, “as the largest manufacturer in the world, is clearly now fully engaged in the process of preparing prototype products” for ATSC 3.0 “that will be likely on demonstration” at the January CES and April’s NAB Show, “in all probability,” said Smith, whose company has been a strong advocate of commercializing ATSC 3.0 sooner rather than later. Through the MOU, “I think when you look at what we're all going to be doing together, we're going to be demonstrating over the next three to five months some incredible capability to the technology,” he said. ATSC 3.0 is “really now on what I would say is a very fast track to being adopted by the industry,” Smith said. “And once that's done, then we'll go to the FCC and we'll say, it's time to go and we'll go through that process. And then we'll start to prepare for a transition.”