Monster in Design, Manufacturing Partnership With Startup Roc Live Life Loud
Monster is designing and manufacturing a lifestyle electronics collection curated by international soccer star Cristiano Ronaldo, co-founder of CE startup Roc Live Life Loud, Roc said Tuesday. The Roc Sport line includes wired Roc Sport Black Platinum by Monster ($299) headphones, Bluetooth on-ear Roc Sport Freedom by Monster headphones ($249), in-ear Roc Sport SuperSlim by Monster headphones ($199) and Roc Sport BackFloat by Monster speakers ($199), said Roc. The company has a digital partnership with eBay for initial worldwide distribution, with additional retailers to follow, it said.