Harman Announces Brand Refresh, Renames Divisions To Reflect 'Connected' Focus

Harman announced a corporate brand refresh Thursday designed to represent a shift to connected lifestyles threading its home, car, stage and enterprise businesses with audio, infotainment systems, software and connected services. It also updated the names of its divisions to reflect the “evolution of the business,” said CEO Dinesh Paliwal in a statement. The changes are designed to reflect “a powerful, proven and progressive technology company at the center of a connected and ever-changing world," Paliwal said. The reinvention of the Harman logo symbolizes the evolving spirit of the company and its commitment to developing solutions that “truly integrate our connected lifestyle," he said. Harman also introduced the “Expect Brilliance” tagline. It updated its division names “to better reflect the evolution of the business," said Paliwal. The Infotainment division will now be known as Connected Car; Professional becomes Professional Solutions; Lifestyle becomes Lifestyle Audio; and Redbend, Symphony Teleca and Harman Automotive Services all fall under Connected Services, it said.