ZTE Launches Three Products as Part of Strategy To Become Larger Global Player

ZTE’s tri-fold product introduction Tuesday, announcing the Axon Watch, the flagship Axon phone for the China market and the China debut of the Spro 2 smart projector, is part of the company’s commitment to becoming “more consumer-centric in the global market,” said CEO Adam Zeng in a news release. The launch of the Axon phone in China, which adds features for that market, follows the Axon phone launch in the U.S. last week. ZTE’s goal is to be among the top three smartphone vendors within three years, said Zeng. The Axon phone for China is the first smartphone that can be unlocked with three biometric authentication options: fingerprint, voice control and eye-scan, said the company. The fingerprint scanner also offers support for NFC (near field communications) payments, it said. The Axon Watch, meanwhile, features a 1.4-inch Gorilla Glass screen with sapphire coating and is IP67 certified against shock, water and dust, said the company. The Watch has 512 RAM, 4 GB storage and Bluetooth 4.1 and runs on the Tencent operating system, ZTE said. The device supports voice and gesture control and can be used for voice calls and messaging, said ZTE. The ZTE Spro 2 smart projector, meanwhile, which launched in the U.S. on the AT&T and Verizon Wireless networks, had its China debut with an exclusive voice control feature for that market, said the company.