OTT Video-Watching Soon To Surpass Cable, Satellite, Says CALinnovates Survey

Nearly half of American TV and video consumers watch content through over-the-top providers, said a survey released Friday by CALinnovates. Forty-four percent identified as currently using streaming video services, including 57 percent of individuals aged 18-29 and 63 percent of parents with a child under 17. Forty-three percent of consumers canvassed said they believe cable or satellite TV services will be widely used in 2020, and more than 60 percent of consumers ages 18-24 plan to continue to subscribe to cable or satellite TV, the survey found. Zogby Analytics canvassed more than 2,100 consumers March 3-6, CALinnovates said.