Philips, Frima Studio Partner on LED Lighting Track That Pairs Game With Hue Bulbs

Philips Hue and Frima Studio have partnered on Chariot, an Xbox One videogame that can be synced to smart home lighting. When the lights and game are connected, Hue smart lightbulbs’ colors change to provide effects that match scenes in the game, Philips said. To link the game to the bulbs, users follow normal Wi-Fi setup instructions for the Hue bulbs, including setting up a bridge and naming each bulb. When they launch the Chariot game on the Xbox One, they choose “Philips Hue setup” from the options menu, according to setup instructions. Users are prompted through a pop-up message to press a button on the Philips bridge. From the setup menu, they select the Hue bulbs for that room and the actual bulbs will glow and blink to indicate they’re ready to sync with the game, instructions said. The Hue kit and game are sold separately, a company spokeswoman told us. In addition, Philips Hue and Syfy have partnered to create a specially designed “light track” to accompany Sharknado 3: Oh Hell No!, premiering Wednesday on Syfy at 9 p.m.