Gannett Starts Mobile Ad Video Product for USA Today With LG as First Featured Advertiser

July 16, 2015 |Ads & Promotions

Gannett began a mobile iteration of Gravity, its digital video advertising product, for USA Today on Android and iOS apps, with LG the first featured advertiser, the media company said in a news release Wednesday. It said that 61 percent of Gannett desktop users across 140-plus markets interacted with ads in 2015 from that Gravity product.