Comcast Opens Experiential Studio Xfinity Store in Chicago Combining TV, Internet Tech

Comcast held a grand opening for its Studio Xfinity store in Chicago Friday. The new 9,000-square-foot space in Chicago’s Clybourn Corridor “brings together the best TV and Internet technology” and will be a testbed for “enhanced ways to serve customers,” said the company. The interactive space will allow customers to experience Comcast Internet, video, voice and home security and automation offerings, said Comcast. The “transformational retail environment” is part of a larger nationwide Comcast effort “to redefine the customer experience," said John Crowley, senior vice president-Comcast’s Greater Chicago Region. When customers enter the studio, store staff will greet and guide them throughout their visit, then provide support after they leave for any follow-up questions, said Crowley. Customers will be able to try out products and services at “demonstration towers,” while merchandise walls will show compatible third-party products including the Sonos Soundbar and Netgear routers “that complement the Xfinity lineup,” the company said. The store will hold informational events and activities, including workshops, product demos, sports-related events and game nights with coffee, tea and “refreshments,” said Comcast.