LG Cuts Prices Again, Temporarily, on OLED TVs in Effort To Jump-start Slow Summer Sales

Citing the "dog days of summer," LG lopped $500 and $2,000 off the price of its 55- and 65-inch EG9600 curved OLED TVs for this week only, the company said Wednesday in an email. The 65-inch model is now $6,999 and the 55-inch version is $5,499, said LG. This follows a temporary price cut last week on the 55-inch 55EC9300 OLED TV, bringing it to $2,299 through last Saturday (see 1507010045). The 55EX9300 was up to $2,499 at Best Buy Wednesday.