Netflix Stands by Statements It Will Deliver HDR When 'Certified' HDR Sets Come to Market

Netflix stands by statements it will deliver high dynamic range content later this year when the first "certified" UHD Alliance and Dolby Vision sets come to market, spokesman Cliff Edwards emailed us Thursday in response to Amazon's announcement a day earlier that it had become the first video service to deliver HDR to its Amazon Prime customers (see 1506240038 or 1506240043). Amazon representatives haven't responded to our questions seeking specifics about its HDR offering, including which HDR technology it's using -- UHD Alliance or Dolby Vision -- and how much extra bandwidth its HDR layer will consume. Netflix is a founding member of the UHD Alliance; Amazon doesn't belong. The UHD Alliance's efforts to devise a product logo and certification program for HDR, among other Ultra HD attributes, should bear fruit this year, we were told at this month’s Display Week conference (see 1506030045). Sources familiar with UHD Alliance activities said it's possible the first Ultra HD TVs could begin landing HDR certifications by late summer.