FCC Addresses Recon Petitions on Incentive Auction Service Rules

The FCC rejected all major changes sought by industry, in an order on various petitions for reconsideration on the service rules for the TV incentive auction. The order had been approved by the FCC through electronic voting (see 1506180041). “As we have stated before, our intention is to begin accepting applications to participate in the incentive auction in the fall of 2015, and to start the bidding process in early 2016,” the FCC said. “We issue this Order now in order to provide certainty for prospective bidders and other interested parties in advance of the incentive auction.” Commissioner Ajit Pai said in a statement that he approved in part and concurred in part on the order. “While I do not agree with the resolution of every single petition for reconsideration addressed in this Order, I do agree with how we dispose of the overwhelming majority of them,” he said. "And second, working together, we improved the item.” Pai cited a change the FCC made to consumer education requirements imposed on broadcasters. TV “stations repacked after the auction will have every incentive to inform their viewers of a channel change in the most effective manner,” he said. “It will be a matter of economic self-interest.”