Millennials To Drive Strong Latin-American OTT Video Growth, Research Says
Consumers ages 18-35 will account for 65 percent of all over-the-top (OTT) video viewing in Latin America by 2025, said research released Wednesday by The Diffusion Group. It forecast that by the same year, OTT will make up 25 percent of all video viewed in Latin America, creating $8 billion in revenue annually.