SoundHound, Westwood One Create Mobile Ad Platform for Radio Stations

SoundHound and Westwood One created a mobile ad platform for radio stations, they said in a news release Monday. SoundHound for Radio lets radio stations “interact with listeners, brands, and advertisers” and became available Monday, the companies said. The platform enables broadcasts to work with the SoundHound app “in a new way that gives not only the song information, but also attribution,” they said. When listeners use the SoundHound music recognition app on a station that has implemented SoundHound for Radio, “the results resolve to a branded station page including content, a contest, or coupon engagement opportunities,” the companies said. Local stations will control the ad information displayed, and the platform includes real-time analytics, said SoundHound and Westwood One.