Samsung in ‘Global Marketing Partnership’ With Universal to Promote ‘Jurassic World’

Samsung will screen exclusive content from Jurassic World on its SUHD TVs at U.S. retail stores until the Steven Spielberg film debuts Friday under a “global marketing partnership” with Universal Pictures, the companies said in a Wednesday announcement. Partnering with the studio gives “us a unique opportunity to show our innovative technology and create an integrated marketing campaign tied to one of the biggest movies of the year,” Samsung said.