Showtime To Bow $10.99 a Month Streaming Service, First Through Apple

Showtime will start streaming its programming online in July, first through Apple. The Showtime streaming service will be available initially via Apple products for $10.99 a month, the company said Wednesday, saying it expects to announce further providers later. The Showtime move comes on the heels of HBO's partnering with Apple to start a similar streaming service in April.