Online Advertising To Surpass Broadcast's in 2015, Consultants Say

Online advertising will surpass broadcast TV advertising in 2015 and “become the single largest ad class by next year,” FTI Consulting said in a news release Monday. Online advertising will climb 10.3 percent over the next five years, from $37.5 billion in 2014 to $41.8 billion in 2015 and to $55.6 billion by 2018, FTI predicted. Broadcast ads will rise 4.2 percent in the same period, FTI said. “Broadcast ad revenues are expected to rise minimally in 2015 to $38.9 billion and to $45.5 billion by 2018,” the release said. Online advertising will surpass both broadcast and direct mail as the single largest advertising category, FTI said.