NAB Show Organizers Using Self-Certify Questionnaire To Verify 2015 Attendance

NAB Show organizers hired an independent research firm, Exhibit Surveys, of Red Bank, New Jersey, to verify attendance at the 2015 event by asking showgoers to self-certify in a one-question “yes” or “no” email questionnaire whether they actually made the trip to Las Vegas. “Your response is extremely important for the accuracy of this project,” said the canvassing email. “Our records indicate that you registered for the 2015 NAB Show which was held April 11-16 in Las Vegas. Please click on the link below to confirm whether or not you attended and to verify your registration demographics. If any information is incorrect or missing, please select the appropriate response.” The “preliminary registered attendance” was 103,042 for the 2015 NAB Show, organizers said in an announcement April 14, the third day of the show. “All numbers are based on pre-show and onsite registration and subject to an ongoing audit,” organizers said then.