Roku Proclaims National Streaming Day, Slices $10 off Price of Media Players

Roku shaved $10 off the price of all of its media players Wednesday for what it designated “National Streaming Day.” The deal brought the price of Roku starter models -- the Streaming Stick and Roku 1 -- to $39 while the Roku 2 and 3 players were $59 and $89, according to ads. A footnote at the Roku site detailing terms of the promotion apparently was a misprint, announcing that the deal began at 9 p.m. Pacific, which would give a sale window of just under three hours for the deal that expired at 11:59 p.m. PDT. We selected a model at 9:42 a.m. Eastern and the sale price showed in the cart.