Samsung Demonstrating First DVB Transmission of HDR UHD

Samsung is using the SES Industry Days event in Luxembourg through Thursday to demonstrate the first DVB transmission of high-dynamic-range Ultra HD TV, using content transmitted via an SES satellite directly to a Samsung set using “hybrid gamma” HDR technology, the TV maker said Wednesday. The demo is a “major milestone for the Ultra HD broadcast chain,” Samsung said. It shows for the first time how industry can launch new HDR services over DVB, “which can fully exploit the capabilities of the next generation of consumer displays,” it said.