Qualcomm Looks To Make Technology Relevant in Corporate Image Campaign

Qualcomm unleashed its first corporate image campaign Monday hoping to make IoT technology relevant and to "humanize" it to mainstream consumers, according to a report in Adweek. A 1:16 YouTube video montage shows a child with a smartphone with a female voiceover that asks, “When will everything work together?” The ad points out the threats and benefits of technology. While a distracted adult male driver is fiddling with the touch screen on his car's navigation unit, his autonomous car screeches to a halt when onboard sensors track a runner jogging on a crosswalk in front of the vehicle. “When we connected the phone to the Internet, the phone became smart,” the voice says, showing a smartphone taking the heart rate of a child in bed. The video montage shows a drone flying through a disaster scene, with the suggestion it will provide aid, and that’s followed by a charging table with resonant wireless charging such as the Qualcomm-backed Rezence system. “When we connect billions more things, life will be even smarter,” the voice tells us. The commercial ends with the Qualcomm tagline, “Why Wait,” with “#whywait to join the discussion.”