LG Cuts Price of 55-Inch 1080p OLED TV to $2,499

LG cut the price of its 55-inch 1080p curved OLED TV to $2,499, the company said Wednesday in an email alert to reporters. The Model 55EC9300, a holdover from LG’s 2014 introductions, would remain in the 2015 line at its 2014 price of $3,499, the company said in late February (see 1502260045). All new OLED TV models that LG is fielding in 2015 will have Ultra HD resolution, the company said at CES (see 1501050023). The 55EC9300 offers the best 1080p quality available, with OLED technology’s “perfect blacks and incredible color, even at wider viewing angles,” LG said Wednesday. Though the set contains the WebOS protocol introduced on LG’s 2014 smart TVs, it will be eligible for the WebOS 2.0 firmware update when that becomes available this summer (see 1504080047), LG said. Virtually all the retail e-commerce sites we checked Wednesday already had begun merchandising the 55EC9300 at $2,499. Some, like Best Buy, trumpeted the $2,499 offer as a "sale" price reduced from the "regular" $3,999. Others, including Abt Electronics, featured the 55EC9300 prominently on its home page, claiming the $2,499 offer was reduced from regular pricing of $6,999.