Amazon Smartphone Shopping App ‘Winning the Battle’ for Shoppers in U.S., Report Finds

Amazon’s smartphone shopping app is “winning the battle” for shoppers in the U.S., but it hasn't achieved “the same dominance” in at least 10 other countries internationally, said an Informate Mobile Intelligence report that tracked and measured consumer use of smartphones in 12 countries during February. The U.S. has the highest installed penetration of shopping apps at 60 percent, followed by India at 46 percent, the report said. The other 10 countries measured had a “median reach” of about 18 percent, it said. "Amazon is the number-one shopping app in the U.S. and by quite a margin." Amazon's reach among American consumers was 34 percent during the period, more than the combined reach of the Nos. 2- and 3-ranked shopping apps from Walmart and eBay, it said. Yet, globally, “Amazon has yet to show similar command as it competes with more local players,” the research firm said.