SES, Partners Building ‘End-to-End’ Ultra HD Transmission System at NAB Show

SES is partnering with broadcast and TV “technology innovators,” including Sony, at this week’s NAB Show to build a “full end-to-end” Ultra HD transmission system and deliver three days of “live and linear” Ultra HD broadcasts to a cable system on the floor of the show, it said in a Monday announcement. Sony is contributing content and Bravia 4K TVs to the project, SES said. Other partners include Harmonic, PacSat, Sinclair, Superior Satellite Systems and TelVue, it said. PacSat is providing uplink services from a truck parked next to an SES Ultra HD studio at the front entrance of the Las Vegas Convention Center’s South Hall, it said. “A mix of pre-produced content, feature coverage of events throughout Las Vegas, and live interviews with Hollywood and television celebrities and executives will be broadcast in Ultra HD to a fully operational cable system in the SES NAB booth” in South Hall, it said. NAB attendees “will be able to watch the live Ultra HD broadcasts” when they visit the SES, Harmonic and Sony booths, it said.