Hisense Signs Multiyear Sponsorship Deal With Infiniti Red Bull Racing

Hisense signed a multiyear sponsorship agreement with Infiniti Red Bull Racing, the TV maker said in a Friday announcement. The deal “complements” Hisense’s sponsorship agreements with NASCAR in the U.S., the Australian Open tennis tournament and the Schalke 04 soccer team in Germany, it said. Hisense has been the top TV maker in China for 11 straight years, it said. Through its sponsorships, its aim this year is to climb higher among the top five global TV brands and achieve $7.5 billion in revenue in markets outside China, it said.